Digital-Concepts-Factory-Customer-benefitsDue to savings in the marketing budget, not only organisations but also (potential) clients will benefit. Based on natural interaction between organisations and their (potential) clients more budgetary space is created offering (potential) clients greater benefits (e.g. more discounts, additional services, better guarantees, interesting events or other products or services on offer). Holding out the prospect of customer benefits to organisations helps create a competitive advantage.